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The SWOT Analysis



SWOT stands for Strength-Weaknesses-Opportunities-Threats.

Understanding these are very important in planning a business as well as planning your football team.

Let’s say your assessing your upcoming season and getting ready for the draft. You take a look at your team from the previous year and list your Strengths and Weaknesses:


  • Solid Backfield
  • Smart Quarterback
  • Strong O-Line


  • No Back up ; if injured what will I do?
  • Undersized defensive line
  • No real kicker/punter

Strengths and weaknesses are internal to your team. They are not subject to outside influences. Internal strengths and weaknesses give you the opportunity to change them, granted they may not change, but you have the opportunity for change.

The Opportunities and Threats are externally influenced and you do not have control over them. You have control over how you address them, but you cannot control them directly.


  • New stud player transferring into my park from rival park
  • Fallout of coaching staff in park leaves quality players available in the draft


  • Record number of kids signing up in my age level are forcing a fourth team. May potentially lose 25% of the kids I wanted to draft.
  • My assistant coach has become close with another coach off season and he may jump ship

The examples above are only a few examples, but when planning your football team, or even assessing your current team, identifying your strengths, weaknesses, opportunities and threats will help you make decisions based on what’s affecting your team, internally and externally.